今年什么最火？毫无疑问是网红
。Pap i酱拿到1200万融资，视频贴片广告拍出2200万天价，估值1.2个亿，将网红经济推向了资本风口。网红这阵风已经从娱乐圈蔓延到财经圈。
在财经领域，有业内人士指出，如果按照粉丝量和曝光率来变现，A股第一网红李大霄估值十个亿，公募第一网红杨德龙和财经第一女网红叶檀估值5个亿，其他大V估值至少1亿。
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财经直播市场的想象空间有多大呢?我国2亿中产人群掌控了近30万亿资产。以股市为例，中国股民大约 1亿户，也就是说14个中国人中就有1人是股民。目前财经直播领域仍然处于初期阶段。随着选手和资本的逐步进场，财经直播也将迎来风口期。市场上已经存在YY旗下的知牛财经、牛仔网、投资脉搏、腾讯课堂等相关平台，更多的直播平台正在踊跃进场。
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